March 1, 2022 | KimElliott | Blog

How To Use Social Media For Your Business


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Whether you are new to the Locksmith industry or had your own Locksmith business for years, it’s likely that you will need to market yourself to book jobs. Marketing a business is not an easy task, regardless of how large or small your business is.

This might all seem very overwhelming and you might think that you don’t have the skills to market yourself. However, there is one easy way to get yourself out there… social media. We are talking Facebook, Instagram, Twitter and if you are more adventurous then you could even try TikTok.

Social platforms are a huge way to market your business as there are now 53 million active social media users, in the UK, that spend an average of 1 hour and 42 minutes on social media platforms every day.

Below we will go through some of the ways you can use social media to promote your Locksmith business.


The Social Media Basics


1. Sign Up and Set Goals

Sign up to Facebook, Instagram, and Twitter, it’s free to do and can offer lots of different opportunities for you.

Maintaining a presence on social media takes time, effort, and a bit of research. The best way to be successful at this is to make a basic plan, set out what you want to achieve with your social media presence and work towards it. This could be gaining a certain number of followers, or it could be getting more people to use your business.

Knowing what you want out of your social media presence will help you come up with content and keep you focused on your goal.


2. Look at What Others Are Doing

What are other Locksmiths doing on the social media platforms? What kind of content are they posting? It’s important that you don’t copy them, but it’s a good place to start to learn about what you could be putting out there.

Don’t just stick to looking at other locksmith’s social media platforms. Look at other small business and see what they post. Also ask yourself, what makes you want to follow someone on social media, what piques your interest enough to follow a link? These are all things that you can apply to your own social media presence.


3. Plan What You Post and When

Planning what you post and when will help you post the right type of content at the best time. This plan should also include the different type of content you will be posting. A basic rule you can stick to is the 80-20 rule. 80% of your content should inform your audience about your work and what services you provide and the other 20% should just be about brand promotion (think logo and taglines etc).

make plans for your social media locksmith business UK

If you only post about the services you provide, then when someone comes to search for a Locksmith, they won’t know your business name or how to contact you. You need to make it easy for your potential customers to know who you are and how to contact you.


4. Pick Which Platforms Will Work for You

Now this might involve a little bit of research on your part. You’ll need to have a rough idea of who you are trying to target. As a Locksmith, your potential customer base is quite large (which makes it easier for you).

For example, many Facebook users are 25-34 years old, this is prime house buying age, meaning people of this age are likely to need their locks changing at some point. This should tell you that a Facebook page is a must.

However, TikTok is one of the fastest growing social media apps at the moment, it actually received 56 million new app downloads in December 2020 alone. However, unlike Facebook, Instagram, and Twitter it’s difficult to get your TikTok content to a local audience, which as a Locksmith, is what you are aiming for.


5. Interaction

One thing that is unique to social media platforms; the ability to interact with your customers directly. If people interact with your content, then you should respond. Other users can see these interactions and it starts to build trust. If a potential customer can see you are active on social media and engage with other users then may be more likely to book you.

using social media for your own business tips as a Locksmith UK


6. Make Yourself Bookable Through Social Media

There are now tools on Facebook and Instagram that make you directly contactable through your pages. Not only can you get direct messages through Facebook and Instagram, but you can also now allow customers to call and email you, directly. Making it as easy as possible for customers to contact you should increase the number of bookings you get.

You need to make sure all your contact information is up to date and correct on your social media, so people can get in touch with you easily.


7. Don’t Overload your Pages

You might be tempted to post multiple times a day, to make sure you are getting your name out there. But this isn’t the best way to use social media for business. Make sure you are posting interesting and most importantly, relevant content. Don’t just try to convince people to book you, if all you do is advertise yourself, people will get bored. Try to post content that people find helpful and build trust.


In this day and age, it’s vital to have a presence on social media for any business. Even if you are not the most technically minded person, it’s very easy to set up a basic account. Ask for help from family and friends if you are struggling. Whilst advertising for their own private business, Locksmiths will often join national Locksmith companies that help to bolster their work and often can provide support. National companies such as Keytek® have a dedicated marketing team that are experts in the field.

When you do create a social media page for your business, you need to make sure you are posting relevant, engaging content, that builds trust with your customer base and gets people to book you.


To find out more about making your Locksmith business successful, visit our other blogs for more tips.